How to Sell More by Selling Less: The Power of Relationship Marketing with Lisa Njambi

In this episode of Entrepreneurs with Heart, hosts Adria and Sydney welcome back Lisa Njambi to discuss email marketing, building customer trust, and optimizing subscription models. 

Lisa shares actionable insights on nurturing relationships with customers beyond sales tactics, emphasizing the importance of segmentation, personalization, and consistency in email marketing. 

Sydney also shares her experience implementing Lisa’s advice by refining her own subscription tiers, learning customer preferences, and strategizing for long-term engagement. 

Highlighted Topics:

• Building Customer Trust Through Value-Driven Emails
  Lisa stresses that businesses shouldn’t always focus on selling; rather, trust is built by addressing customers’ interests, struggles, and passions.

• Optimizing Subscription Models for Retention
  Sydney shares her experience testing different subscription tiers and how customer preferences revealed unexpected insights about product demand.

• The Power of Customer Segmentation
  Lisa explains why businesses should tag and segment customers based on purchasing behavior to create more targeted and effective email campaigns.

• Pre-Launch Marketing and Relationship Building
  The discussion highlights why businesses should nurture their audience long before launching new products to increase customer investment and loyalty.

• Making Subscription Boxes More Exclusive
  The group brainstorms ways to make subscription customers feel valued, including adding exclusive perks, special packaging, and personalized touches like handwritten notes.